Brac lives mainly on tourism, as well as on fishing and agriculture (especially wine and olives) and the reduction of high-quality stones.
Due to strong migration to the whole world, especially in the 20th Century, many houses are now empty. Since the construction of an airport in Bol hoped to economic stabilization.
Bol is regarded as the tourist centre of Brac. In the immediate vicinity of the place is the Golden Horn, supposedly the most beautiful beach in Croatia.
The impressive vineyards of the island of Brac are located at its southern slopes above the village of Bol. The wine is grown on small terraces. The dark red Plavac Bolski with its pleasant bitterness and its specific characteristic bouquet.
In the Vidova Gora, a part of the central plateau of the island is growing a forest of indigenous Dalmatian black pines, from which a long time ago resin was obtained. The now extinct from this traditional activity herrührenden scars in the bark still on display.
Brac is known for its white limestone, which is under the soil erosion in recent centuries have become very thin soil cover. The quality of the rocks already knew the ancient Romans, resulting in Dalmatia cities, amphitheater, temples, palaces and tombs built.
Marble (in fact a very pure limestone, metamorphic rock as no real marble) from the island of Brac was among others at the Palace of Diocletian in Split, in the medieval bell towers and cathedrals of Sibenik and Trogir, the White House in Washington, DC, Parliament and the New Imperial Palace in Vienna, at the Budapest Parliament and the governor palace in Trieste construction. On island Brac, several natural stone varieties dismantled. The main quarries can be found in the coastal zone, because in past centuries of transportation and supply Rohblöcke pieces by the landing of ships much easier. In the southern town Pučišća Steinmetz, a school with great tradition. It represents the legacy of significant stone processing plant in Dalmatia. In 1902 founded the stonemasons “First Dalmatian stone”. This evolved in a short time increased training needs, establishing a training facility led. Some quarries are located in the south area of the island.